These advertisements that are presented above reveal a lot about todays society. All four ads have a very similar message and instil the same principals in young children’s minds. As you can see the toys that are intended for females (in all the ads) hold quite the different role than the male. In the bottom pictures you can see that the girls are always given the lower status. In the picture on the left the boys are given the role of the doctor while the girls are given the role of the nurse. The picture on the left the boys are given a medical centre kit while the girls are given a beauty studio. On the top pictures however, come from a company that likes to place “It’s Girl Stuff” and “Girls only” tags on their cleaning product and cleaning trolley toys. These toys imply that all girls can achieve is a broomstick. Also that cleaning and housework is also intended for the female gender and it is not the responsibility of man. These companies are trying to attract young girls to their products by brainwashing them to believe that these are the roles that they are only able to achieve. They show the world that all girls are good at doing is looking pretty and mopping floors. From a young age girls are being taught to only work behind the scenes and get constantly discouraged to pursue an academic role. This reveals that our society still has a lot to improve on in terms of creating toys that boosts young girls confidence and fits them into academic roles. Society still holds these ideologies that woman are the weaker gender and are not able to carry a high status. These beliefs can not and should not be passed on to younger generations.
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I like your points and agree that the advertising of these toys does reflect terribly on the values of modern society. I also think that it's shocking that these backwards ideas are brought in at such an early age, looking at how we as children are exposed greatly to the societal roles and standards set for both men and women.
ReplyDeleteI feel that you could have explored the greater impact of this advertising, and a few of your points were repetitive. Otherwise, great job!